top of page
Juan texto
Client
Juan Valdez
El Café de todo un País
- ATL, BTL, Digital and Print -
The iconic Colombian coffee brand wanted to communicate the brand’s commitment with small coffee farmers around the country, shine a light on their sustainability initiatives and ethical practices, and engage younger audiences.
In collaboration with Milagrosa Media and Meteorito Planning and Consultancy, we developed the communication strategy behind this campaign.
From independent farm owners to ex-coca-leave farmers in the north of the Amazon Forest, we captured the heart-warming stories behind the best coffee in the world.
The deliverables for this campaign included 46 different video assets and 96 finalized photographs.
Director: Daniela Riascos
Producer: Giorgio Caputo
Creative Consultant: Jacobo Alvarez
Cinematography: Nicolás García
Still Photography: Alejandro Osses
bottom of page